Published on : Wednesday, June 14, 2017
Leading package holiday specialist Jet2holidays is launching a new national advertising campaign this week, extending its popular ‘Hold My Hand’ concept to target more holidaymakers, in particular couples and families.
Part of an integrated brand campaign, three new adverts will be hitting TV screens across the UK from this Friday (5th May), right in time for the package holiday company’s biggest ever Summer season.
The new adverts have been developed to showcase the happiness that younger couples, couples and families experience on a Jet2holidaysbreak. The adverts tap into the precious moments that holidaymakers enjoy and look forward to most such as leaping into the pool, lapping up the sunshine, or enjoying a sunset stroll along the beach. Each advert is accompanied by the recognisable upbeat soundtrack, ‘Hold My Hand’ by Jesse Glynn.
The new family advert will premiere for the first time during Coronation Street on Friday 5th May, with brand new adverts targeting couples hitting the screens during other prime time TV spots such as Take Me Out and The Durrells. The new adverts are part of an integrated brand campaign, with online and offline channels featuring the new campaign too.
After the launch of operations at London Stansted and Birmingham Airport last month, the campaign will target holidaymakers right across the UK including the South and East of England, the Midlands, the North of England, Scotland and Northern Ireland.
Filmed in Tenerife, three of Jet2holidays most popular hotels feature prominently in the new adverts. The 5* Roca Nivaria in Playa Paraiso, the 5* Iberostar Grand Hotel El Mirador in Costa Adeje and the 5* Hard Rock Tenerife in Playa Paraiso appear throughout, and are on sale withJet2holidays through a low £60 per person deposit, as are thousands of 2-5 star hotels.
Steve Heapy, CEO of Jet2.com and Jet2holidays said: “The Jet2holidays offer of real package holidays alongside customer friendly touches, such as our exclusive Resort Flight Check In service, means that we are driving enormous satisfaction with new and existing customers. Our new adverts capture the spirit of exactly what Jet2holidays is all about for couples and families, and with summer arriving it comes at the perfect time to put people in the holiday mood.”