JetBlue Releases Annual Responsibility Report

Published on : Wednesday, May 18, 2016

jetblueJetBlue recently released its annual responsibility report outlining progress the airline made in environmental, social and business responsibility in 2015. This report highlights major developments including a 3.7 percent reduction in standardized emissions since 2009 and carbon offsets totaling more than 1.1 billion pounds of CO2e emissions.


In line with the Global Reporting Initiative (GRI) Version 4 standards, this year’s report focuses on JetBlue’s responsibility in the areas that impact JetBlue’s business. The annual report highlights JetBlue’s commitment to its key stakeholders – its 18,000 crewmembers, 35 million customers and the 93 communities and destinations it served throughout 2015.


JetBlue recently received its twelfth consecutive J.D. Power award for ranking “Highest in Customer Satisfaction among Low Cost Carriers in North America.” (a) The annual report features some of the efforts that help shape its unique culture. This year’s report is driven by graphic novels and incorporates 11 cartoon illustrations showcasing critical issues such as climate change. The cartoons bring to life the customer and crewmember experience and all that comes with air travel. JetBlue partnered with Brooklyn-artist, Rebecca Mock, a comic book artist and illustrator based in Brooklyn, NY.


“Focusing on the environment and social responsibility are critical to our long-term growth and profitability,” said Robin Hayes, president and chief executive officer, JetBlue. “It’s vital that we invest in strengthening our position in these areas from natural resource consumption to community engagement. Measuring and reporting is a transparent way to communicate with customers and crewmembers impacted by our social and environmental performance.”


Highlights from the 2015 annual report include:






Diversity & Inclusion



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