JIN AIR gained recognition for “JET FIGHTER SERVICE” creative commercial

Published on : Friday, December 4, 2015

image010Jin Air, posted a creative video about the launch of their unprecedented “JET FIGHTER SERVICE” on Youtube and IQIYI, it has received more than hundreds of thousands views since it was uploaded on November 30.

JIN AIR explained that the company created this video to promote its brand to overseas travellers using its iconic marketing slogan – ‘Delight’, which represents JIN AIR’s intention to always ‘provide pleasant travels’.

In regard to the content of the video, JIN AIR used a unique approach to deliver information by having the F-380 Fighter be put into regular civilian airline routes. The airline also weaved in a number of unconventional elements into the story, such as the required fighter training of 15,000 hours to be eligible for boarding, making it more interesting and appealing to a larger group of audience.

Furthermore, JIN AIR made the video message communicate to clients naturally that “JIN AIR carries clients to destinations [fastest] than any other airlines”.


JIN AIR stimulated the curiosity of users by presenting a series of opening teaser images and a 5-seconds teaser video on their overseas official SNS channels from last week. A sharing event is held through JIN AIR’s Facebook and homepage from November 30 to December 20, encouraging SNS users to share the post. Various premiums such as JIN AIR model airplanes, passport wallets and more will be offered to participants through lucky draw.


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