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Published on : Tuesday, February 2, 2016
Korean low-cost carrier Jin Air unveiled a 1 minute 20 second video for ‘STANDING ROOM TICKET’ on YouTube on February 1.This clip followed the first creative video called “JET FIGHTER SERVICE”, which was successfully released last November. The latest video clip states that Jin Air will be the first airline in the world to launch a “STANDING ROOM TICKET”.
Jin Air will hold events on its Facebook page and website to go along with the release of the video to encourage sharing by overseas customers. The airline will be hosting various giveaways using lucky draws, with prizes like airplane models and passport cases for winners.
Jin Air explained that the company created this video to promote its brand to overseas travellers using its iconic marketing slogan – ‘Delight’, which represents JIN AIR’s mission to always ‘provide pleasant travels’.
And “The first video ‘JET FIGHTER SERVICE’ released last year was about ‘faster’ Delight – Jin Air’s customer service orientation; while this new video emphasizes ‘more reasonable’ Delight,” said an official from Jin Air, adding that there will be another creative commercial release this year.
Source:- Jin Air