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Published on : Friday, November 8, 2013
The award was given away by Wold Travel Market Association to Jammu and Kashmir Tourism Minister for his appointment as the Peace Ambassador of South Asia.
The Tourism Minister, who is representing a delegation of the state accompanied by both the Tourism Directors of Kashmir and Jammu, in the biggest four-day travel event in the world, which commenced from Thursday at Excel Center London evinced a large participation from J&K and other States of India.
The exhibition saw the participation of almost 5000 exhibitors from around the world. The J&K stall was decorated with emphasis on Heritage and Culture, Scenic splendour, Golf, Adventure decorations, etc.
The stall was visited by many members of the world travel and trade fraternity. J&K trade members who participated in WTM appreciated the overall decor and design of the stall. The attractive stall helped in generating many footfalls which in turn provided excellent networking and marketing opportunities for the State trade members to conduct business.
The Tourism minister expressed his satisfaction at the outcome of J&Ks, participation and hoped that Jammu and Kashmir will succeed in attracting many tourists from the United Kingdom in the coming season. He mentioned that the UK was an important market and tourist arrivals from UK have been witnessing a decline in the recent years due to neglect of proper marketing and promotion.
Mir mentioned that the J&K Tourism Department will be carrying out a massive promotional strategy in this market in future. The trade members requested the minister to ensure that the standards of the stall are maintained and further improved in view of the state’s future participation in important travel marts around the world so that the tourist arrivals in the state increased to a large extent.
The Tourism Minister said that Jammu and Kashmir is known as heaven on earth provides all facilities to the tourists. He said State has explored new virgin tourist destinations and J&k is round the year destination with attracting golf courses besides convention centers to hold International conferences.
Mir said that peace was pre-requisite for flourishing tourism and our State is as safe as other places of the World.