J&K Tourism launches ‘Valley Weekend’to attract more tourists

Published on : Wednesday, November 22, 2017

J&K TourismSrinagar: In a bid to increase tourist footfalls in Kashmir, J&K Tourism Department has announced weekend leisure for the tourists this winter.

The department has launched a campaign titled ‘Valley Weekend’ which will expose the visitors to various sports and entertainment-related activities throughout the winter.

The department has included marathons, fishing, cycling, skiing and snow shoe running in the sports category.

In the entertainment category, the department would hold folk music, rock music, theatre, poetry related programmes.

According to the officials, the department has included the heritage and food carts in winter programmes to retain and lure the tourists for Kashmir.

Director Tourism, Mahmood Ahmad Shah, said the campaign is likely to commence next week, which would continue till the end of the winter.

Shah said the department was receiving “good” response from the tourists across the world over winter activities in the valley.

An official from the tourism department said that that these programmes are likely to gain momentum during Christmas and New Year.

The new initiatives have generated a hope about revival of tourism among tourism players.
“It is a good initiative and winter tourism always attracts high end spenders. There should be such activities throughout the winter to attract more tourists to Kashmir,” prominent tour operator Peerzada Fayaz Ahmad said.

The tourism department recently started it video series about promoting Kashmir on social media. One of its videos has received 3.5 million views, which the department claimed has proved successful in enhancing the arrival of tourists to Kashmir.


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