Published on : Friday, July 21, 2017
Joon is not a low-cost air carrier. It is designed as a boutique styled airline focused on advanced technology and design. There planes A320, A340 and A350 will be the newest addition to this spectrum.
Joon is aiming to the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology.
With Joon, the airline company, Air France has created a young and connected brand that will give the group a new impetus. Joon will start flying through the European routes from Paris Charles de Gaulle Airport in the fall and expand to long-haul flights in mid-2018.
The official of the Air France said that this new brand has been entirely designed to meet the requirements and aspirations of the young generations. The offering stands out in the world of air transport. The airline described Joon as “a lifestyle brand and a state of mind.”
The marketing strategy of Joon is totally different from the other airline companies in Europe. Other European airlines are defining themselves by providing the offers with its customers with low cost and the midterm hospitality.
Joon is offering the young generation with luxury, digital technology and the high-end affordability, which will give them an awesome experience of flying with Air France.
The company will release more offers in the month of September. A spokeswoman for the airline said 40-year-olds will also be allowed onboard. The French carrier will use a mixture of single-aisle Airbus A320s and long-range twin-aisle A340s and A350s.
Air France-KLM Group (AFLYY) is hoping to distinguish its new boutique themed airbuses from its European competitors. Joon unveiled its hip new uniform design, which resembled a team shot from a new Silicon Valley app start-up.
The uniforms are a break from airline tradition. The flight attendants will wear the hipster casual design, complete with ankle pants and white sneakers as well as blazers with rolled up sleeves and polo shirts buttoned to the top button.
In addition to going after the 18 to 35-year-old set, Air France-KLM plans to race with the onslaught of long-haul and low-cost airlines in Europe as well as the large Middle Eastern airlines, that have a large proportion in share market of airlines industry.
British Airways’ parent company also recently launched its own no-frills airline called “Level”. LEVEL wants to fend off competition from Norwegian Air Shuttle, which has opened many new U.S. routes from its bases in London, Paris and Barcelona.