Jordan launches new summer campaign to attract Gulf countries tourists

Published on : Friday, April 29, 2016

Jordan’s tourismA new summer campaign targeting citizens from Arab Gulf countries was launched by Jordan during Arabian Travel Market 2016.

The campaign was launched by Jordan’s Minister of Tourism and Antiquities, Nayef Al Fayez, Wednesday on the sideline of his participation in the ATM 2016 taking place in Dubai.

The minister said that the “Yes, it’s Jordan” campaign aims to promote the Kingdom as home of a wide range of tourism sectors including archaeological, medical, historical, and adventure.

The campaign, which is organized by Jordan Tourism Board (JTB), includes ads and TV commercials that will be broadcast on different media outlets to give a clear idea on different tourists attractions in the Kingdom, the minister added.

Special reports focusing on medical tourism, products made in Jordan as well as entertainment facilities for children are also covered in the campaign.

It also seeks to encourage nationals of the Gulf region to spend their summer vacation in the Kingdom and enjoy its historical, archaeological and adventurer sites.


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