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Published on : Monday, July 24, 2017
Jordan is trying its best to lure more visitors to the country and increase its revenue as a result. According to the Ministry of Tourism and Antiquities, the country, however, witnessed an increase of these in the first half of 2017.
As per the recent statistics from the Central Bank of Jordan (CBJ), Jordan tourism revenues have experienced significant growth of 14.5 percent growth in the last six months, accounting to $2.1 billion. Tourism Minister Lina Annab identified it and credited the increase in the number of tourists pouring from different markets.
The minister emphasized the increase in the number of tourists coming from the Asia-Pacific region, followed by North America and Europe.
To quote the Minister, “The Ministry of Tourism has been centering its efforts on the improvement of Jordan’s online presence, along with the distribution of brochures targeted to the Asian and European markets.” Annab further added that the ministry has been working on “breaking the negative stereotypes caused by the lack of understanding from foreign media outlets”.
“Following this idea, the marketing model has shifted to a segmentation of the types of experiences that Jordan has to offer, with a strong focus on religious and adventure tourism,” she said.
Nonetheless, religious and adventurous spots are not the only places to draw enthusiasm among the tourists. Tourists have expressed their approval in visiting the various attractions of Jordan as well.