Published on : Thursday, November 30, 2017
Tourism specialist at JSIF, Beverly Stewart said that experiential tourism is one of the fastest growing segments in the sector, growing at 15-20 per cent.
This is compared to the sun, sand and sea segment which is growing by three to four per cent.
She was speaking during a panel discussion on community tourism during a session of the UNWTO Global Conference on Jobs and Inclusive Growth now ongoing at the Montego Bay Convention Centre in St. James.
The Jamaican Tourism Minister Edmund Bartlett said that the government has been putting in measures to grow community-based tourism in Jamaica.
He says efforts are going on to facilitate greater linkage between the island’s business sector and tourism sector for deriving more benefits for the economy.