Published on : Saturday, February 15, 2020
The state-run Dubai Corporation for Tourism and Commerce Marketing (DTCM) is all set to open up an office in São Paulo by the end of the first half of 2020, in an attempt to hearten up Brazilians to travel to Dubai. So says the International Operations manager of DTCM for Latin America, Portugal and Spain, Cibele Moulin. Last year, Dubai welcomed 104,000 Brazilian travelers. This was an up of 21% from 2018. In general, the emirate saw 16.73 million tourists last year, up 5% year-on-year.
This Thursday morning, during a press conference with news reporters from the state of São Paulo (13), the CEO of DTCM, Issam Abdulla Kazim explained that he’s taking measures to grow both business as well as leisure travel in Dubai every year.
He stated that the DTCM is working hard to alter the perception of people about Dubai as an expensive destination, and that the emirate can be a reasonably priced destination for travelers of every strata. Also, the organization is working towards getting visitors to stay longer and return more often.
“We have options for all kinds of tourists. You have good affordable restaurants, and we’re very concerned about food security, so you’ll find good food everywhere,” said Kazim. The executive mentioned that he’s working to display more of the historic Dubai, since tourists have said their tours lacked “soul.”
Also, he explained that the emirate provides a sense of safety, even though this is hard to work with when it comes to tourism marketing. “This is not easy to discuss, so we chose to videotape testimonials from expatriates who live here,” he explained. More than 80% of the population of UAE hails from over 200 different countries.
To quote Kazim, “There are external factors which we cannot predict, like the coronavirus, which is impacting tourist numbers from China, so we cannot make any forecasts,” he said. Last year, to Dubai, China was the fifth biggest issuer of tourists, after India, Saudi Arabia, the United Kingdom and Oman, in that order. The Americas accounted for 7% of visitors. The USA ranked 7th and Canada ranked 18th. Brazil isn’t in the top 20 list.
Expo 2020, a multi-industry fair running from October 2020 to April 2021 in Dubai, is anticipated to witness about 25 million visitors. “Our strategy is not based around one single event. Dubai hosts events 250 days of the year, but we’re working to make it easier and easier for tourists from around the world to come in, by removing potential paperwork hurdles,” said Kazim.