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Jumeirah Project to turn Dubai into a cultural destination and hub for creative professionals

Tuesday, November 27, 2018

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Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai, has launched the Jumeirah Project, which features a number of initiatives that can turn the area into a cultural destination and hub for creative professionals.

Launched as an initiative of Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), the project will be implemented in association with the Roads and Transport Authority (RTA), Dubai Municipality, Department of Tourism and Commerce Marketing and Dubai Sports Council.

During the launch ceremony held at the GDMO headquarters, Sheikh Mohammed approved the logo of the ‘Jumeirah Project’. The project is supposed to create a fresh new identity for the area, which is representative of the city’s past and present.

Sheikh Mohammed was also told about the various initiatives that will be implemented along the Jumeirah Road – from the Dubai Canal to the Burj Al Arab.

“We need a strong vision and a clear set of objectives to transform our ideas into reality. The UAE’s model for development, which is centred on the happiness of its people, has earned the appreciation of the world. Our objective is to ensure that we transition towards a future where we can achieve global leadership by harnessing our innovative capabilities and ensuring the highest global excellence in our endeavours,” Sheikh Mohammed said.

The Jumeirah Project will get to see the implementation of 30 artistic projects in 30 locations along Jumeirah Road in collaboration with 30 Emirati, Arab and international artists. The project would have a number of unique artworks at bus stations along Jumeirah Road.

Several events including the ‘Dubai Fitness Challenge’ and the ‘Gov Games’ will be held under the umbrella of the Jumeirah Project. There would be sports events like marathon, a swimming competition, a triathlon, children’s competitions, a yoga event and a beach football tournament. The project will also feature a traditional Dhow competition, boat races and a food festival.

Jumeirah Road is home to a number of iconic tourist landmarks like the Burj Al Arab, Madinat Jumeirah, and the Wild Wadi Water Park.

 

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