Kakadu’s crocodile-shaped hotel bags prestigious tourism award

Published on : Wednesday, November 16, 2016

kakadus-crocodile-shaped-hotelA unique crocodile-shaped hotel in Kakadu has won a Tourism NT Brolga Award, and for them, this is the best tourism season this year in total span of five years. In the prestigious tourism awards, the Mercure Kakadu Crocodile Hotel won the award for 2016 best unique accommodation. It is the world’s one and only crocodile-shaped hotel, which has spent $2 million on air conditioning upgrade and improving its 110 rooms. Richard McArthur, the hotel’s general manager has said that a change in marketing strategy has brought the desired results.

Mr. McArthur added that 2016 is the best year for them in the last five years, and from February, there has been important growth in occupancy levels. To quote him, “We made a few minor changes to our strategy. We thought more people, higher volume so we dropped our rate to encourage people out into the park. We’ve put some TV campaigns out there and really had a strategy to attract as many people as we can.


There is a real energy about promoting the park.” He said that for them, the domestic market ensures the biggest revenue and growth and more improvement is expected to come next year. Mr. McArthur said that Kakadu is an experience destination and the crocodile hotel offers visitors more than just a place to stay. It has an artist-in-residence program, highly appreciated by visitors. There are even painting classes. The hotel appeals to families a lot. Offering more products will result in increase in demand.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 EMITT 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 imtm 2018
  • 06 TTF-2018
  • 07 balttour 2018
  • 07 ibtm arabia 2018
  • 08 mice-arabia 18
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 30 PATA


Get our toolbar!
Review www.travelandtourworld.com on alexa.com