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Published on : Wednesday, November 16, 2016
A unique crocodile-shaped hotel in Kakadu has won a Tourism NT Brolga Award, and for them, this is the best tourism season this year in total span of five years. In the prestigious tourism awards, the Mercure Kakadu Crocodile Hotel won the award for 2016 best unique accommodation. It is the world’s one and only crocodile-shaped hotel, which has spent $2 million on air conditioning upgrade and improving its 110 rooms. Richard McArthur, the hotel’s general manager has said that a change in marketing strategy has brought the desired results.
Mr. McArthur added that 2016 is the best year for them in the last five years, and from February, there has been important growth in occupancy levels. To quote him, “We made a few minor changes to our strategy. We thought more people, higher volume so we dropped our rate to encourage people out into the park. We’ve put some TV campaigns out there and really had a strategy to attract as many people as we can.
There is a real energy about promoting the park.” He said that for them, the domestic market ensures the biggest revenue and growth and more improvement is expected to come next year. Mr. McArthur said that Kakadu is an experience destination and the crocodile hotel offers visitors more than just a place to stay. It has an artist-in-residence program, highly appreciated by visitors. There are even painting classes. The hotel appeals to families a lot. Offering more products will result in increase in demand.