Kakao And Singapore Tourism Board Collaborates Through A first-Ever Memorandum Of Understanding For Digital Partnerships

Published on : Tuesday, May 24, 2016

Kakao MOUThe Singapore Tourism Board (STB) and South Korean internet company, Kakao, today inked a Memorandum of Understanding (MOU) for Digital Partnerships, in Seoul, South Korea. To kick off this world’s first collaboration between Kakao and a national tourism organisation, STB and Kakao will introduce Traveline Singapore[1], a dedicated mobile platform that promises to bring more relevant and compelling travel content on Singapore to Koreans.


Expected to be available by the last quarter of this year, Traveline Singapore will rely largely on user-generated content to enable Koreans to discover more about Singapore. For instance, they can find out about the latest trending attractions or food and beverage outlets in Singapore. At the same time, they can also engage in real-time conversations with a community of fellow travellers to exchange ideas and travel tips. Upon arrival in Singapore, Koreans accessing the platform will receive location-based deals or promotions on shopping, dining and more.


“As travellers become more discerning and digitally-savvy, it is important that we work with partners globally to tap into the opportunities that technology provides to create a seamless and personal visitor experience. The partnership with Kakao, a key digital player to reach our target audience in South Korea, is synergistic to our efforts in enhancing the visitor experience across the entire visitor journey,” said Mr Quek Choon Yang, Chief Technology Officer, Singapore Tourism Board.


“Traveline reduces the amount of time required by users to search for travel information and provides highly reliable information via real-time data analysis. Through this MOU with the Singapore Tourism Board, we are looking forward to equipping Koreans with a mobile tool that can help them seek out hidden and attractive places in Singapore. Ultimately, they are able to enjoy their travel in Singapore with greater ease and convenience,” added Mr Shin Jeong Hwan, Chief Technology Officer, Kakao.


Traveline Singapore is the first step in STB’s partnership with Kakao to cater to the needs of the fast-growing and digitally-savvy free & independent travellers (FITs) from Korea. STB and Kakao will be exploring other opportunities to offer more differentiated services to Korean travellers as well as the possibility of expanding the collaboration to other markets.


South Korea is an important visitor source market for Singapore, ranking 9th out of 15 top visitor source markets in 2015. Singapore received about 580,000 South Koreans last year, a 7.5 percent increase over 2014. A South Korean visitor generally spends about 3 days in Singapore and enjoys cultural immersion, sightseeing and resort-style relaxation activities in areas such as Chinatown, Merlion Park and Sentosa.



Source:- Singapore Tourism Board



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