Karen Elgersma becomes the new Executive Director for Tourism Cowichan

Published on : Wednesday, August 23, 2017

indexKaren Elgersma, a well-known television journalist for long time and former manager at Tourism Victoria has been appointed as the new executive director for Tourism Cowichan.


Few days back, Karen was working as a host and producer of Go Island, a program telecasted in Shaw TV. She was also an award-winning journalist for Shaw Media for close to two decades before getting associated with the communications team of Tourism Victoria.


“I am thrilled to be part of Tourism Cowichan — and to be marketing such a magical destination to the world,” said Elgersma. “I love the Cowichan Valley, and I have always had an authentic passion for sharing the stories of this incredible place with locals and potential visitors.”


Elgersma will take over the responsibilities from Shelly Knott who was appointed as the executive director previous November.


She will carry a great blend of experience, education and all-inclusive industry viewpoint gathered from her media experience. “There are so many amazing stories in the Valley to tell – the farms, wineries, distilleries, craft beer and cider,” said Elgersma. “But it doesn’t end there, there is also an incredible art, music and performing arts scene. Add in the beautiful trails, world class marinas, and natural beauty and you have a destination that is unlike no other in Canada.”


“We are so excited to have Karen join our team at Tourism Cowichan,” said President Janet Docherty. “We are confident she will play a key role helping us attract media coverage, and create events and opportunities that will increase tourism year round, including our shoulder season, and help tell the stories of our stakeholders to the world.”


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