Published on : Friday, December 22, 2017
As per latest data, Kashmir’s tourism industry is passing through difficult times at present.
There is only 15 per cent occupancy, down from 70-80 per cent a year ago in Kashmir hotels. Political uncertainty and continued violence has left no scope for the tourism sector to witness any profits this year.
For rejuvenating Kashmir’s dying tourism industry, the government launched a new five-minute film to contradict the “negative portrayal of Kashmiris” and to highlight the hospitality offered by Valley locals to the visitors. The video, ‘Warmest Place on Earth’, fetched over 1.5 million views on Facebook and 35 thousand views on YouTube in just 24 hours. It was released by the chief minister Mehbooba Mufti at a grand launch function in Srinagar on Saturday evening, which was attended by senior minister and top officials.
However, the hotel owners are of the opinion that the situation hasn’t changed at all. According to them, their hotels still have deserted looks with tourists not preferring to visit valley amid the hostile situation.
This year proved very bad for Kashmir’s tourism sector after 2016 that witnessed five months violence that resulted in the killing of 90 people. According to figures from the government’s tourism department, some 403,000 tourists visited the valley during the first four months of 2016, but only 181,000 tourists arrived during the same period this year. This is a downfall of 56 percent.
Around 20 percent of the state’s 12.5 million people directly or indirectly depend on tourism for their livelihoods. This includes management and employees of hotels, houseboats, guest houses, restaurant dormitories and tent houses. Additionally, 2.1 million Kashmiri people indirectly depend on tourism, such as taxi drivers, shopkeepers, vendors and fruit sellers.
Source:- Kashmir tourism
Tags: Kashmir Tourism’