Published on : Tuesday, December 26, 2017
Kashmir will get to witness snow-boarding, skiing, alpine skiing, Nordic skiing, snow volleyball, snow rugby, snow cycling, ice skating, tree line skiing, snow mobile race, ice hockey, ice climbing events from Jan 8th to14th.
Starting from Christmas, the Tourism department of J&K is going to organize various winter tourism events in the Valley. The department will have snow-boarding, skiing, alpine skiing, Nordic skiing, snow volleyball, snow rugby, snow cycling, ice skating, tree line skiing, snow mobile race, ice hockey and ice climbing.
Director Tourism Mahmood Ahmad Shah said that these events would be organized to counter negative perception about Kashmir. To quote Shah, “We have launched advertisement campaign on television channels and put up hoardings across India about these events. We’ve also posted information about these events on social media.”
Shah said that the decline in tourists in the Valley was mainly due to the violence.
“Amaranth yatris were killed this year,” Shah said. “Such incidents had never occurred in Kashmir for years and this year we also witnessed election-related violence.”
However, Shah said that in spite of violence, Kashmir witnessed arrival of tourists, mostly from Thailand and South India. Kashmir Hotels and Restaurants Association (KHARA) President, Abdul Majid said that he is hopeful about return of tourists to the Valley. He said they would provide all facilities to tourists coming during winters.
Tags: Kashmir Tourism’