Kenya and sports tourism go hand in hand

Published on : Tuesday, February 28, 2017

Kenya and sports tourismAt KCOM stadium in Hull, top 5 players were side fielded to provide reservists an opportunity to show their talent against Kenya in a friendly match. The all star football team of Kenya lost it against Premiership side Hull City by two goals to one. However, Kenya as a brand and its tourism sector got a major exposure on this ground.

It was organized by SportPesa, Kenya Airways, and the Kenya Tourism Board which brought the Kenyan team to the UK and made the match happen. To quote Najib Balala, Kenya’s Cabinet Secretary for Tourism, ‘’ I am excited to be part of this historic event involving football teams from Kenya and the United Kingdom. I congratulate Sportpesa, through its CEO Ronald Karauri, for making this day possible. I also thank the Kenya Tourism Board and our national carrier, Kenya Airways for supporting the Sportpesa AllStars. This initiative plays a key role in enhancing our larger country brand. I extend my gratitude to the Hull City team, staff and fraternity for being great hosts to our boys, who are showcasing their football talent with courage and fortitude. Your work ethic and dedication to perfecting your craft is not lost on us. I assure you that all Kenyans stand with you today.’’

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