Published on : Thursday, December 6, 2018
Kenya is diversifying its unique tourism products and tapping on cultural tourism as a key product. During addressing the 3rd edition of the UNWTO/UNESCO World Conference on Tourism and Culture in Istanbul, Turkey, Tourism and Wildlife Cabinet Secretary Najib Balala said that this is done via conservation, preservation and protection of the country’s rich culture and heritage while involving the local communities. The conference is being held at the Lutfi Kirdar International Convention and Exhibition Centre.
Balala said that Kenya’s National Tourism Blueprint 2030 is already in place, seeking to address four thematic areas that are the backbone of tourism development.
To quote Balala, “These include infrastructure, product development, marketing and investment as well as research and innovation which are key enablers of Tourism development.”
Balala added that the government is keen to see communities benefitting by developing culture and heritage such that the Local Communities can achieve economic development via commercialization of their culture practices and preservation of these cultures for future generations.