Published on : Tuesday, January 9, 2018
Kenya Tourism Federation (KTF) chairman Mohamed Hersi said that the tourism sector has chances of recovering this year if peace in the country is maintained.
Mr. Hersi, who is also the chief executive officer of Sun Africa Hotels, said that peace is the key for revival of tourism, and added that the political leaders should help maintain stability.
“This year, we expect more international visitors as Kenya’s image in both traditional and emerging markets is positive in the wake of stability,” Mr. Hersi said.
Mr. Hersi said that individual hotel groups have been marketing their products in leading travel shows such as the ITB Berlin in Germany and the World Travel Market, London. December was a better month, with hotels and lodges recording better occupancy, especially during the festive season.
Kenya Tourism Board chairman Jimi Kariuki said that the tourism industry would come back with a bang this year, bolstered by marketing campaigns in traditional sources such as the United Kingdom, the US, Germany, Italy and France.
The KTB boss said that the marketing agency would capitalize on digital platforms by collaborating with US travel website TripAdvisor and Google to attract more holidaymakers from across the globe.