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Published on : Friday, March 11, 2016
With the lifting of travel advisories against visits to the country by foreign governments and the implementation of an aggressive marketing campaign, Kenya is targeting to attract two million tourists in three years’ time.
Kenya has rolled out various incentives as well to increase the tourist numbers, said Tourism Cabinet Secretary (Minister) Najib Balala.
Balala is leading the Kenyan delegation attending this year’s International Tourism Bourse being held in Berlin from March 9 to 13. The expo has attracted the participation of 42 exhibitors from Kenya’s private sector and selected government agencies.
Figures released by the Kenya Tourism Board for the January-November 2015 period indicate that air arrivals at Nairovi’s Jomo Kenyatta and Mombasa’s Moi international airports declined by 12.2 per cent year-on-year from 787,000 to 691,000 visitors.
Kenya’s tourism sector has been battered by travel advisories imposed by the United States and Europe following a series of terrorist attacks orchestrated by the Somalia-based militant group, Al-Shabaab which has resulted in the number of foreigners visiting Kenya plummeting.
Balala said the number of foreigners visiting Kenya would recover with improved security and the aggressive marketing campaign.