Published on : Monday, August 14, 2017
After a visit by Chinese business magnate Jack Ma to Kenya, the country’s tourism marketers promised to bring more Chinese tourists to the East African nation, China’s Xinhua news agency reported. Kenya Tourism Board (KTB) said travel agents have termed the visit by the billionaire a major boost and endorsement to their campaigns – that seek to woo Chinese travelers into Kenya.
KTB Chief Executive Officer Betty Radier said in a statement issued in Nairobi that China is now listed among the top 10 tourist source market adding that family travel, resulting from the government’s visa waiver for children under the age of 16, is among the factors contributing to the growth of the market.
“By end of April this year, we received 14,029 visitors from the country compared to 10,407 recorded in the same period last year, an increase of 34.8 percent,” said Radier.
Last year, the market posted 47,860 arrivals up from 29,790 recorded in 2015, indicating a growth of 60.7 percent, she said.
Tags: Kenya lists China