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Published on : Sunday, November 17, 2013
Exhibitions for the Incentive Business, Travel and Meetings (EIBTM), it is the important global trade fair for the meetings and incentive industry with hosted buyers and trade visitors. Kenya is set to highlight her diversity in conference tourism, in Barcelona, Spain next week. EIBTM slated to commence from November 19 to 21.
EIBTM brings together over 15,000 Meeting Incentives, Conventions, and Exhibitions (MICE) industry professionals eager on access to a dynamic business environment for networking and business deals. KTB will be leading a number of travel trade and industry players including the Kenyatta International Convention Centre (KICC) for the three-day event.
Kenya Tourism Board (KTB) Managing Director Muriithi Ndegwa said, “This is yet another opportunity for us to educate the MICE clientele on the destination’s ability to host incentive groups, events, meetings, and conferences in line with our tourism product diversification strategy.”
The International Congress and Convention Association (ICCA) – a worldwide umbrella body for international conference and conventions, rank Kenya second in conference tourism in Africa and 58th globally in the Country and City ranking 2012 report.
MICE tourism is one of the growing segments that KTB has continued to market in line with the strategy of product diversification and has presented Kenya with an outstanding opportunity to establish competitive advantage within this niche segment.
According to the report, Kenya hosted 29 international conferences with KICC hosting a majority of them. Nakuru County also appeared in the ranking after hosting two international conferences making it a very significant emerging city destination in Kenya.