Kenya seizes WTM opening to reassure safety to international tourists

Published on : Wednesday, November 6, 2013

lionKenya_1464201cKenya takes the opportunity of reassuring international tourist of safety in Kenya in the opening of the four-day long World Travel Market (WTM) in the UK.


Phylis Kandie, the Cabinet Secretary for East African Affairs, Commerce and Tourism, leading over 50 companies from the local travel and hospitality industry reassured travelers that Kenya remains a safe country despite the recent Westgate attacks by terrorists.



Kandie said that they had come to reaffirm their resilience that Kenya is safe for tourists, the government has put in place a raft of security measures to scale up security for both the visitors and tourists alike.



Among the 5 000 suppliers of travel and tourist products the Kenyan delegation too have arrived in London to meet to discover and negotiate the latest travel industry trends and opinions, at the WTM, one of the largest tourism fair in the world.



Kenya Tourism Board (KTB) Managing Director Muriithi Ndegwa was optimistic about the down-ward growth. They have designed a number of marketing strategies KTB to revive their tourism.



He felt that the WTM is a platform for showcasing Kenya’s destination, product diversification strategy, global campaigns and the renewed confidence on destination that is expected to boost our numbers from the market.



He also added that the renewed efforts at repositioning Kenya as a preferred tourism destination amid all the competition from other sort after destinations will definitely pay off.



The featured discussion in the WTM meet will be stimulation of jobs and investment in the industry, elimination of barriers to travel such as visa restrictions, taxation, and outmoded infrastructure systems

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