Published on : Friday, February 3, 2017
To achieve the target, hospitality industry players have been urged to work together in aggressively marketing and diversifying the country’s tourism products by Kenya Tourism Board Managing Director Betty Radier.
The Kenya Tourism Board is banking on the 7th edition of the Magical Kenya Travel Exposition which it is hosting in October in Nairobi to market the country’s expansive tourism portfolio.
Despite being an ideal tourist destination with scenic sandy beaches and majestic wildlife, Kenya has been trying to regain its lost glory following the aftermath of travel advisories being issued by traditional source markets over fears concerning security, especially along the Indian Ocean coast which is popular with foreign visitors.
Judging from the tourist arrival numbers recorded last year, the recovery efforts mounted by tourism industry stakeholders appear to be paying off.
Between January and December 2016, 877,602 international tourists arrived in Kenya by air and sea compared with 752,073 the previous year.
This in addition to those who arrived by other forms of transportation such as by road as well as domestic tourists, which together boosted the total tourist numbers from 1.18 million in 2015 to 1.3 million last year.