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Published on : Wednesday, February 15, 2017
In order to finance all the efforts to achieve a full recovery of tourism sector in Kenya, the National Treasury should increase the budgetary allocation for tourism recovery efforts to six billion shillings (about 58 million US dollars) in the next fiscal year, Kenya Tourism Board Managing Director Betty Radier said.
The 5.2 billion shillings allocated in the current fiscal year had helped revitalize the sector but not to the expected level, hence the board’s appeal for a 15 per cent increase in allocations, she said in Nairobi Monday (February 13th).
The Kenyan government is seeking to boost tourist arrivals and earnings from the tourism industry to levels witnessed in 2011. Consequently, tourism marketing agencies have intensified their marketing of the country as well as rolling out domestic tourism campaigns which seem to be paying off.
She said the funds would help finance tourism marketing, product diversification and domestic tourism campaigns, among other efforts.
Radier urged hospitality industry players to competitively price their products in order to support domestic tourism. Statistics indicate that holiday is the major reason for travel in Kenya, taking a 73 per cent share of total arrivals with business and conference tourists contributing 14 per cent of arrivals.
Tags: Kenya Tourism Board