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Published on : Friday, November 11, 2016
For this, Kenya tourism department has set up a convention bureau tasked with finding ways to increase the number of events, conferences and meetings among other roles.
The group to be chaired by J S Vohra also has President Uhuru Kenyatta’s niece Nana Gecaga as part of the team. Other members include Charles Campbell, Anne Murungi, Jeffers Miruka, Mohammed Abdullahi, Vicky Muyanga and Mohmud Jammohamed.
The team will be facilitated with Sh100 million to conduct the study within 60 days, Balala said.
In recent times, Kenya hosted many international conferences attracting thousands of delegates.
Balala said, “In the last two years, we have been holding very high profile business meetings which have been very fruitful in creating business opportunities.
“This is a sign of Kenya being a popular destination and is giving a sense of confidence in the economy.”
Leisure tourism in Kenya, however, has seen a decline due to current global perceptions of security situations. According to World Travel and Tourism Council, leisure spending generated 62.5 per cent of direct travel and tourism GDP in 2014 whereas business spending generated 37.5 per cent of direct GDP in 2014, up from 34.6 per cent in 2013. As such the industry is turning to the travel business segment.
“This is to make up the shortfall with emphasis being meetings, incentives, conventions and exhibitions (MICE),” Balala said.
He added that MICE tourism is anticipated to increase by a further 5.4 per cent, to reach Sh150.9 billion in 2015 while growing at 5.3 per cent it will reach Sh252 billion until 2025.
Compared to this, leisure spending is expected to grow by just 2.8 per cent in 2015 totaling Sh245.3 billion by the end of the year.
Tags: Kenya Tourism Minister