Kenyan Tourism Board indulges in rigorous marketing for boosting tourist arrivals

Published on : Monday, April 3, 2017

Kenyan Tourism BoardThis year, number of tourists from West Africa to Kenya is expected to grow by 30% as a result of intense marketing efforts by the Kenya Tourism Board (KTB). KTB in recent years has been promoting tourism in Nigeria, Ghana and Senegal markets for boosting arrivals to the country. Currently, Nigeria is Kenya’s principal tourism market from West Africa. As per the UNWTO’s 2016 highlights, Africa contributed 3% to the global 2015 arrivals.

According to KTB CEO Ms. Betty Radier, the marketing agency would continue with tourism promotion in West Africa for attracting more tourist arrivals from Nigeria, Ghana and Senegal. KTB has also been inviting tour operators and travel writers from the markets to enable them familiarize with the local products. Nigerian tourists in recent times have been visiting Kenyan coastal resort towns of Diani and Mombasa. Ms Radier said KTB in collaboration with United Bank for Africa, also unveiled ‘Magical Kenya’, a pre-paid card sensitization campaign to promote travel on the African continent. This card will allow citizens from Nigeria, Ghana and Senegal gather and transfer points in for use within the travel and tourism industry. She said that West Africans traveling for corporate, medical, education and leisure purposes within the continent will benefit from this card. Apart from tourism promotion in West Africa, KTB has been marketing the country in South Africa Uganda, Tanzania, Rwanda and Ethiopia as parts of efforts to increase arrivals.

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