Published on : Wednesday, November 9, 2016
Buoyed by stronger brand recognition, an improved security climate and higher capacity, the Meetings, Incentives, Conferences and Exhibitions (MICE) tourism segment in Kenya has recorded significant growth over the last two years, according to the Kenya Tourism Board (KTB).
Kenya has been host to global summits such as the Global Entrepreneurship Summit, the World Trade Organization (WTO) conference, and the Agriculture for a Green Revolution Forum among others in the last two years.
Acting KTB chief executive officer Nzioka Mbithi notes that more incoming conferences will be positive for tourism.
Among the various initiatives to support conference tourism is the plan to construct a 10,000-seat capacity convention centre at the Bomas of Kenya tourism village in the Langata suburb of Nairobi.
Then there is the Kenyatta International Convention Centre as well as several large new business and city hotels in Nairobi in the capital Nairobi to cater for the increased demand for MICE businesses.
Also, a 10-member task force was formed in September to establish a Convention Bureau to help market the country as a conference destination.
Tags: Kenya's MICE tourism