Kerala government keen on promoting the state as a MICE destination

Wednesday, August 21, 2019

Kerala government is highly interested in promoting the state as a meetings, incentives, conferences and exhibitions (MICE) destination.

The Kerala government hopes that the 12th edition of conventions India conclave, which is a premier international meet on MICE tourism, to be held at Kochi from August 29-31 will aid in promoting MICE tourism.

This event organized by India Convention Promotion Bureau (ICPB) and supported by Tourism Department and Kerala tourism department, is aimed at promoting the country as a global hub of conventions and exhibitions.

“It is significant that this is taking place at a time when Kerala tourism is poised to make big leaps in all segments. Kerala was very strong in MICE tourism. Due to some policy shifts over the years the state had lost some ground. Now we are set to regain the lost ground make further strides,” said Kerala tourism minister Kadakampally Surendran.

Surendran said that Kerala has made fast recovery from the damage suffered from last year’s distressing floods. Since then, Kerala has seen a steady increase in footfalls. The heavy downpour that battered some parts of the state recently did not have any major impact on principal tourism centres.

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