Published on : Friday, February 10, 2017
Thiruvananthapuram witnessed 5.71 percent increase in tourist arrival last year welcoming a total of 14.2 million tourists worldwide. As per the provisional statistics released by the tourism department, 14,210,954 visitors came to Kerala in 2016. Of that total number, 13,172,535 were domestic arrivals and 1,038,419 foreign visitors.
In comparison to 2015, this data denoted an increase of 5.67 percent and 6.23 percent respectively. Kerala in November however saw a major drop of half percentage of domestic tourists due to the ban of high-value currency notes in spite of being a peak tourist season in this region.
Though the number increased in December, previous month’s fall created massive overall decrease of 8.5 percent in total estimates. To quote Kadakampally Surendran, Tourism Minister, ”Had it not been for the demonetization, Kerala would have had a commendable increase in tourist arrivals.
A setback to the tourism sector will have a significant impact on the economy. The continuous efforts by the government and private tourism partners helped Kerala Tourism withstand the demonetization crisis.
The unique tourism products and innovative marketing strategies helped Kerala to a large extent to tide over the difficult phase.’’ Though, demonetization didn’t impact international tourist arrival to that extent.