Kerala shifts gear to augment tourist arrivals

Published on : Wednesday, August 9, 2017

KeralaKerala, the southern-most state of India, has shifted into a higher gear with innovative and assorted fare of tourism products and expects a sharp increase in domestic and international arrivals at 9% and 11%, up from 5.67% and 6.25% in 2016, a tourism official of that state said today.

“With the State shifting into high gear with a new and assorted fare of tourism products, the arrivals are expected to increase considerably,” Shine said.


International tourist arrivals stood at 10.38 lakh and domestic tourists at 1.32 crore during 2016, generating revenue of Rs 7,749.51 crore and Rs 29,658.56 crore, Kerala Tourism Information Officer K S Shine told reporters here.


He said the mainstay for international tourists are leisure trips and Ayurveda and added that with the upcoming Greenfield Airport at Kannur, Kerala tourism intends to establish Malabar, sharing the boundaries of Coimbatore, Coorg and Mysore, as the new tourism gateways to Kerala.


To reach out to the domestic market, a string of road shows will be held this year in Mysore, Gurugram, Amritsar, Lucknow, Kanpur, Bhopal, Vadodara, Rajkot, Ahmedabad and Nagpur, he said.


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