Kerala Tourism aiming forthcoming monsoon season to revive its tourism industry

Published on : Thursday, May 23, 2019

Kerala tourism sector, hit hard by the Nipah virus scare and the mid-August floods last year, is aiming the forthcoming monsoon season to revive its industry.


By capitalizing on the appeal of Kerala monsoon, the Tourism Department of the state is also thinking of wooing back the international tourists, especially those from West Asia, who gave preference to destinations like Colombo and Bangkok in the past couple of years.
The department took part in a tourism fair in West Asia last month. It is now planning to bring bloggers from Gulf countries to Kerala as part of promoting ‘Destination Kerala’, especially Wayanad, to cover Splash, the monsoon carnival.


Tourism Secretary Rani George said that the Tourism Department is promoting the state nationally through the campaign ‘Human by Nature’, which, according to its description, “finds magic in the every day and eternity in the ordinary.”


“The department is also organising a plethora of programmes this year, including the Nehru Trophy boat race which was cancelled last year due to the floods, besides regattas every week till the end of the season. The Nishagandhi music festival and special bloggers’ ride across the state are among the other events billed for this season,” George said.


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