Kerala tourism conducts workshop for promoting MICE tourism in the state

Published on : Saturday, December 16, 2017

indexAs part of its continued efforts for promoting MICE (meetings, incentives, conferencing and exhibitions) tourism sector, the Kerala Tourism Department will conduct a workshop from today, December 15th.

The workshop was inaugurated by Tourism Minister Kadakampally Surendran. The inauguration will be presided over by Tourism and Culture Secretary Rani George.
The workshop would chart a detailed arrangement and implementation strategy on the MICE segment. It would find out ways and means to lure MICE travellers to the state in a major way. According to the Tourism Department, Kerala is fast emerging as a MICE destination.

With a fine blend of culture and natural settings, Kerala offers state-of-the-art technology for business meetings, conferences and exhibitions to match global standards. The hospitality sector in Kerala is excellent in its dedication, service, and support towards its clients.

A follow-up discussion on the Tourism Policy recently approved by the government was held in the capital today. Tourism Minister Kadakampally Surendran led the discussions at Mascot Hotel at 10 am.

Tourism Secretary Rani George, Tourism Director P Bala Kiran and representatives from the tourism industry participated in the discussions.

The future course of the Tourism Department in the implementation of the policy will depend on the result of today’s discussions.


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