Published on : Friday, June 14, 2019
The Kerala Tourism Department is making every effort to boost its tourism sector after tourist footfall went down drastically due to the floods and Nipah virus outbreak last year. Now, its scenic hotspots are being promoted in Kannada on its official social networking platform.
The post on Athirapally Falls, posted on May 31 fetched 14,000 likes and 290 shares. Another post on Varkala witnessed a similar response.
Tourists are encouraged to visit the more than 2,000-year-old Sri Janardhana Swamy temple in Kerala besides the scenic wonders.
The most-popular Kannada post is on Munnar and Idukki. The 49-word post describes the beauty of Munnar and the Eravikulam National Park, offering a visit to a tea factory to view the “from leaf to cup” processing. The post got over 44,000 likes and 1,100 shares.
Appreciation has come in from both Kannada and Malayalam-speaking communities.
According to a senior officer at the Department of Tourism, Government of Kerala, Thiruvananthapuram, “The use of Kannada is aimed at tapping the tourism potential from Karnataka to the optimum level. The department wants to attract tourists who are unable to read English.”
Tourist arrivals have started and is expected to peak. The Kerala government has already improved infrastructure facilities at all tourist spots.
Tags: kerala tourism