Kerala Tourism Minister unveils new inclusive policy

Published on : Wednesday, November 22, 2017

Mr Kadakampally SurendranMr Kadakampally Surendran, Minister for Co-Operation, Tourism and Devaswom, Government of Kerala Kerala’s unveiled the state’s new Tourism Policy 2017. The policy envisages the creation of new customised products for attracting young travellers, professionals, students and artists to the state. The policy envisages the active participation of the differently-abled and transgenders, while implementing the Responsible Tourism Mission across the State to promote the tourism sector.

 
The Department of Tourism, Kerala, has proposed to establish a Kerala Tourism Regulatory Authority (KTRA) to ensure quality service for tourists and curb unhealthy practices in the tourism sector. The supreme authority would be responsible in monitoring the functioning of different stakeholders. An investment cell would be formed to help potential investors, especially NRIs.

 
Surendran said, “The state has immense tourism potential to attract travellers from all corners of the world. Following the Responsible Tourism Mission, Kerala Tourism has guided all the regional bodies and authorities concerned to implement and follow the Green Protocol at all the destinations of Kerala.”

 
In order to promote the state’s tourism, Kerala Tourism plans to strengthen its overseas campaign. Additionally, the tourism department has plans to develop select locations with public-private participation (PPP) on the lines of the Jadayupara Tourism Project. Kerala Tourism would also promote monsoon tourism amongst domestic and international travellers. While promoting experiential tourism, Kerala Tourism would provide the travellers with an opportunity to experience the rural life for the raw travelling experience.

 

Following the lining up of new marketing strategies, the department has proposed to establish 1,000 new classified homestays to promote homestays and rural tourism.
P Bala Kiran, Director, Kerala Tourism, and Managing Director, Kannur International Airport said, “With the aim to implement ‘Barrier Free Kerala Tourism’ this year, Kerala Tourism has planned to initiate new infrastructure development projects in order to create accessible and friendly spaces to the differently abled, elderly tourists and transgenders.”

 
The tourism board has also planned to revise the classification system for ayurveda centres, houseboats and other services with strict norms. In addition to that, a special rating would be introduced for hotels based on the quality of service provided.

 
Venu V, Principal Secretary, Department of Tourism, Government of Kerala said, “The tourism department is keen to appoint a brand ambassador for Kerala Tourism in order to promote the state’s tourism across the globe. The new policy would continue to focus on these two main objectives of Kerala Tourism. The sole objective is to double the foreign tourist arrivals and increase domestic tourist arrivals by 50 percent, by 2021.”

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