Kerala Tourism receives encouraging response at Beijing International Tourism Expo

Published on : Wednesday, July 1, 2015

Kerala TourismFor the first time the state tourism board participated in Beijing International Tourism Expo (BITE) 2015. And Kerala Tourism evoked a lot of interest among Chinese outbound tour operators. Expo was concluded this weekend in the Chinese capital.

Trade partners of Kerala Tourism in attendance at the travel trade show were Dravidian Trails, Intersight Tours, Marvel Tours, Spice Land Holidays, CGH Earth, Thomas Hotels and Resorts, Poovar Island Resort, Somatheram Ayurveda Group, and Spice Route Luxury Cruises.

The Kerala Tourism pavilion, themed on backwaters and the martial art Kalaripayattu, was a huge attraction among the visitors to BITE.


A.P. Anilkumar, Minister for Tourism, Government of Kerala said “We are encouraged by the tremendous response from the Chinese tourism industry. Considering that it was the first ever participation of Kerala Tourism in BITE, it gives us a lot of confidence for the future.”


Chang Hong, Vice Mayor, Beijing, and Wang Xiaofeng, Vice Chairman, China National Tourism Administration (CNTA), jointly inaugurated the Kerala Pavilion with Jiji Thomson, Kerala Chief Secretary; His Excellency Ashik K Kantha, India’s Ambassador to China; and G Kamala Vardhana Rao, Tourism Secretary, Kerala.

Further, at BITE 2015, Kerala Tourism received an invitation from the World Tourism Cities Federation (WTCF) – the global tourism body that aims for world peace through tourism – to join the body. Thomson and Rao met Song Yue, Director General, WTCF and Head, Beijing Municipal Commission for Tourism Development, on the occasion.

Kerala witnessed a 34 % surge in tourist arrivals from China last year over the previous year. According to figures available for 2013, 175,000 Chinese tourists had visited India.

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