Kerala tourism reveals its offerings at ITB Berlin 2019

Published on : Friday, March 15, 2019

Cincopa WordPress plugin

 

At ITB Berlin 2019, Apratim Ghoshal, Editor, Travel And Tour World had an exclusive conversation with P. Bala Kiran, Director, Kerala Tourism.

 

 

 

In terms of inbound tourism, Europe has traditionally been number one market for Kerala tourism. He says: “UK, France, Germany give us around 400,000 tourist every year, and Europe as a whole drives more than 60 per cent of the traffic coming to Kerala. That’s why we come here every year. ITB is our number one trade fair.”

 

 

U.K. is the number one market for Kerala tourism. U.K., France, Germany, Italy, Australia, U.S., Malaysia, Saudi, Oman form their top 10 markets.

 

 

 

He adds, “Kerala has been called the God’s own country for lot of years, the reason been that we have been positioning ourselves as close to nature – the hills, tea gardens, beaches, backwaters, the house boats, waterfalls have been playing a major role in attracting tourists to Kerala.”

 

 

 

We are evolving ourselves slightly to niche destination where we started selling humanscapes more than landscapes.” They are going to sell, position, brand their village life experiences, the human stories, to the tourist at large especially with their new campaign ‘Human by Nature’ coming along.

 

 

They have four international airports Kannur, Calicut, Kochi, Trivandrum that have 40 daily flights to Middle East.  They are well connected to rest of the world.

 

 

 

Kerala has been named as best Honeymoon Destination 3 years in a row. Events hosted by Kerala tourism are Onam festivities, boat races, IPL based snake boat race, Kochi-Muziris Biennale.

 

 

 

Watch the video to hear P. Bala Kiran speak about local cuisine, Ayurveda, MICE destinations and more.

 

 

Related Posts

Tags: , , , ,


(No Like Yet)

One Response to Kerala tourism reveals its offerings at ITB Berlin 2019

  1. Arun Sasi says:

    Very nice speech from our Tourism Director. In a span you have explained a good about Kerala
    Thank you

Leave a Reply to Arun Sasi Cancel reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 19 uzakrota London 2019
  • 20 sahic 2019
  • 20 seatradecruis 2019
  • 20 uzakrota Istanbul 2019
  • 21 TheHotelShowSaudiArabia 2019
  • 22 Africa Hotel Investment Forum 2019
  • 22 DRT SHOW India 2019
  • 22 iitm 2020
  • 22 summitasia 2019
  • 22 TTME 2019
  • 23 PTM 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. SAHIC

      September 16 - September 17
    2. THE HOTEL SHOW DUBAI

      September 17 - September 19
    3. THE LEISURE SHOW

      September 17 - September 19
    4. TAAPE

      September 19 - September 21
    5. IITM Delhi

      September 20 - September 22
Get our toolbar!
Review www.travelandtourworld.com on alexa.com