Kerala tourism reveals its offerings at ITB Berlin 2019

Published on : Friday, March 15, 2019

Cincopa WordPress plugin

 

At ITB Berlin 2019, Apratim Ghoshal, Editor, Travel And Tour World had an exclusive conversation with P. Bala Kiran, Director, Kerala Tourism.

 

 

 

In terms of inbound tourism, Europe has traditionally been number one market for Kerala tourism. He says: “UK, France, Germany give us around 400,000 tourist every year, and Europe as a whole drives more than 60 per cent of the traffic coming to Kerala. That’s why we come here every year. ITB is our number one trade fair.”

 

 

U.K. is the number one market for Kerala tourism. U.K., France, Germany, Italy, Australia, U.S., Malaysia, Saudi, Oman form their top 10 markets.

 

 

 

He adds, “Kerala has been called the God’s own country for lot of years, the reason been that we have been positioning ourselves as close to nature – the hills, tea gardens, beaches, backwaters, the house boats, waterfalls have been playing a major role in attracting tourists to Kerala.”

 

 

 

We are evolving ourselves slightly to niche destination where we started selling humanscapes more than landscapes.” They are going to sell, position, brand their village life experiences, the human stories, to the tourist at large especially with their new campaign ‘Human by Nature’ coming along.

 

 

They have four international airports Kannur, Calicut, Kochi, Trivandrum that have 40 daily flights to Middle East.  They are well connected to rest of the world.

 

 

 

Kerala has been named as best Honeymoon Destination 3 years in a row. Events hosted by Kerala tourism are Onam festivities, boat races, IPL based snake boat race, Kochi-Muziris Biennale.

 

 

 

Watch the video to hear P. Bala Kiran speak about local cuisine, Ayurveda, MICE destinations and more.

 

 

Related Posts

Tags: , , , ,

One Response to Kerala tourism reveals its offerings at ITB Berlin 2019

  1. Arun Sasi says:

    Very nice speech from our Tourism Director. In a span you have explained a good about Kerala
    Thank you

Leave a Reply to Arun Sasi Cancel reply

Your email address will not be published. Required fields are marked *

*

code

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 20 satte 2020
  • 20 uzakrota Istanbul 2019
  • 21 ameistanbul 2020
  • 22 BLTM Banner 2020
  • 22 iitm 2020
  • 23 Emitt 2020
  • 24 OTM-Banner 2020
  • 25 aviation-festival-asia 2020
  • 25 fitur 2020
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. HOTELIER SUMMIT SOUTHEAST ASIA

      Nov 13, 2019 - Jan 14, 2020
    2. DRT SHOW HONG KONG

      December 13 - December 15
    3. REISELIV MESSEN OSLO 2020

      Jan 4, 2020 - Jan 5, 2020
    4. LAIKI TECNHI 2020

      Jan 8, 2020 - Jan 12, 2020
    5. SATTE 2020

      Jan 8, 2020 - Jan 10, 2020
Get our toolbar!
Review www.travelandtourworld.com on alexa.com