Kerala Tourism sets new record with over 2 million followers online

Published on : Thursday, February 7, 2019

KeraSetting a new benchmark on social media platforms, the number of followers on the official Facebook page of Kerala Tourism has now increased to over two million followers, making it numero uno among the portals of any such tourism departments in the country.

 

 

 

One of the first tourism departments in India to have an online presence, the Facebook page, packed with fascinating information, presents to the followers some of the most engaging visual treats of Keralas landscape, a release said.

 

 

 

 

Innovative tourism products and experiences of Kerala such as ‘Responsible Tourism’ and ‘Village Life Experiences’ form a part of the daily updates of the page.

 

Tourism Minister Kadakampally Surendran said the achievement has brought recognition for Kerala Tourism not just from other parts of India but also from countries like the UAE, Saudi Arabia, USA, Australia and the UK.

 

While appreciating the efforts that led Kerala Tourism to achieve the pole position in terms of Facebook followers, the minister appealed to the followers to help spread the uniqueness of the state as a tourism destination, with just a click on the ‘Like’ and ‘Share’ buttons.

 

It was in August 2014 that @keralatourismofficial had crossed the one million mark.

 

Tourism Secretary Rani George said making a brand presence on social media has been part of their efforts to position Kerala firmly as a tourism destination across all segments of the population.

 

Social media has helped transcend geographies, she said.

 

The Kerala Tourism Facebook page played a vital role in communicating to the world that Kerala was tourism-ready after the August 2018 floods through live videos across destinations.

 

Tourism Director P Bala Kiran said Kerala Tourism page occupies the top slot in a comparison with other tourism pages in the country, ahead of Gujarat Tourism and the Incredible India pages.

 

“The FB pages above Kerala like Thailand, Singapore and Malaysia are countries whereas we are a small state,” he said.

 

While Kerala Tourism has 2.4 million plus likes, Gujarat Tourism has 1.3 million, followed by Incredible India with 1.2 million, he said.

 

When compared to other international tourism pages, the page ranks fourth, slightly trailing behind ‘Amazing Thailand’ page.

 

‘Tourism Malaysia’ is at the top of the pack with 3.4 million followers, ‘Visit Singapore’ has 3.1 million followers and ‘Amazing Thailand’ 2.5 million.

 

Kerala Tourism, as on date, has 2.4 million plus tourists on board.

 

Last year, Kerala Tourism had overtaken Jammu & Kashmir and Gujarat Tourism’s Facebook pages and secured the first spot in a ranking by Facebook based on total engagement with tourists that included reactions, shares, and comments on the page.

 

Apart from Facebook, Kerala Tourism has an active presence on Twitter and Instagram.

 

 

 

The Department has been successfully conducting the Kerala Blog Express, an offline digital activity for the past five years.

 

 

 

 

 

 

 

 

 

 

 

 

 

@Business Standard

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 07 thehotelshowsaudiarabia 2019
  • 08 imexamerica 2019
  • 09 travelmeetasia 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 11 Bar and Restaurant Investment 19
  • 11 ITB China 2019
  • 13 Food Hospitality2019
  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 14 SWTF 2019
  • 15 hotelierseries india 2019
  • 15 hotelierseries mena 2019
  • 15 PATA 2019
  • 17 getglobal 19
  • 17 itehk 19
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. SHANGHAI WORLD TRAVEL FAIR 2019

      April 18 - April 21
    2. BANGLADESH TRAVEL & TOURISM FAIR

      April 18 - April 20
    3. The Hotel Show Saudi Arabia

      April 21 - April 23
    4. TRAVEL MEET Indonesia

      April 22
    5. AviaDev Africa

      April 24 - April 26
Get our toolbar!
Review www.travelandtourworld.com on alexa.com