Kerala Tourism to hold road shows in Europe

Published on : Saturday, March 25, 2017

Kerala Tourism road shows in EuropeTo woo art-loving tourists to “God’s Own Country,” through a series of road shows abroad, especially in a four-month long festival of visual art and the biggest one in South Asia. The flagship product was displayed in the first series of such road shows held last week in Spain, the Czech Republic, Ukraine and Russia.

A three-minute film on the contemporary art event, launched by the state’s Tourism Department, triggered an enthusiastic response in Barcelona (Spain), Prague (Czech Republic), St Petersburg (Russia) and Kiev (Ukraine). As per Kerala Tourism Minister Kadakampally Surendran, “The road shows will help us showcase the heritage and traditions of Kerala to a wider number of travellers. We have an unmatched tradition and heritage of Ayurveda that brings tourists in droves from Russia, Germany and several other countries.”


For the new age travelers, KMB will definitely be an alluring product. The road shows got a rousing response in Barcelona and St Petersburg. Principal Secretary, Tourism, Venu V said, “Kerala has been a popular destination for Ayurveda and traditional healing and now we also want to promote it as an art destination.” Kerala is being aggressively promoted in Spain. Kerala, known for its natural beauty, lush rolling hills and Ayurveda, is much sought after destination by Russian tourists and the state is the seventh biggest originating market with 32,726 arrivals registered in 2015.


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