Kerala tourism to launch its new tourism policy with ‘green carpet’ initiative

Published on : Friday, June 16, 2017

Kerala tourismThe Kerala government will be launching its new tourism policy soon with a spotlight on ‘green carpet’ initiative, which is aimed at transforming holiday destinations into clean and hygienic surroundings with a local partnership.

 
At a press meet, the state tourism minister Kadakampally Surendran said that steps are on to make the tourist destinations ‘plastic-free’ and friendly for the ‘differently-abled’.

 
The minister said, “The LDF government is yet to announce its new tourism policy. It will be announced soon with a focus on green carpet initiative. Our aim is to implement responsible tourism in the state.”

 
The green carpet initiative is aimed at building a sustainable destination management system in Kerala through participation and partnerships and making destinations better places for people to visit and live in.

 
The minister also expressed hope that the new liquor policy of the state government would help increase foreign tourist arrivals to the state and would again make Kerala a sought after destination for meetings and conferences. Surendran said the LDF government aimed at creating at least 80,000 jobs in the next two years.

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