Kerala Tourism’s E-Newsletter wins PATA Gold Award

Published on : Thursday, August 1, 2013

KeralaKerala Tourism’s E-Newsletter won the Pacific Asia Travel Association (PATA) Gold Award for this year.

 

This is the second time that the Kerala Tourism’s E-Newsletter, developed by Invis Multimedia, has won the PATA Gold Award. Earlier, it had won the award in 2005. The awards will be presented at a gala ceremony to be held in Chengdu on September 15.

 

The Kerala Tourism Minister A Anil Kumar said that it was a true honour to receive this important award. It is recognition of our efforts to take the brand of Kerala to a wider audience around the world by informing them about the best of what the state has to offer. Our E-Newsletter is a visitor-friendly and reader-friendly platform that is completely transparent and useful to travelers.

 

The Kerala Tourism Secretary Suman Billa said that Kerala Tourism has always embraced the benefits offered by the modern technology to aid a traveller thereby making her or his visit to the state a pleasant experience. He added that the E-Newsletters inform not only about the destinations or how to reach there, but also about what festivals are in the offing or which handicraft to look for. The newsletters help a visitor, a potential visitor or even a common person wanting to know more about Kerala.

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