Kerala Tourism’s responsible tourism measures praised by UNWTO

Published on : Tuesday, February 7, 2017

UNWTO logoThe UNWTO has praised Kerala’s award-winning Responsible Tourism initiatives. It has been praised as a model for others to follow. The UNWTO has also called for closer ties between the UNWTO and Kerala Tourism. This will definitely assist in taking the message of sustainable tourism further.

In a recent meeting held at UNWTO headquarters in Madrid, Kerala Tourism Director U V Jose presented a report on the responsible tourism campaigns – the heart of Kerala’s tourism story for nearly a decade – to Xu Jing, UNWTO Regional Director for Asia and the Pacific. The report had details of the state’s responsible tourism policies and practices. Xu Jing congratulated Kerala for the initiative and said, “The UNWTO is proud of the work done by Kerala Tourism and impressed by the Kerala model of responsible and sustainable tourism.” The meeting was held on the sidelines of FITUR 2017, one of the world’s largest tourism and travel fairs.

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