Kerala will launch global campaign to promote MICE tourism

Published on : Monday, December 18, 2017

Kerala-BackwatersThe State Tourism Department is ready to launch an international awareness campaign to promote the concept of MICE tourism after the withdrawal of the liquor ban.
It is widely experienced that this liquor ban that was imposed by the former UDF government had given a blow to the popularity of this Indian state as an important MICE (meetings, incentives, conferences, exhibitions) tourist locale.
Kerala’s tourism minister Kadampally Surendran mentioned that MICE tourism has opened up fresh opportunities for tourism in this state but then the policies of the former government had almost ruined it.
He then went on to add that MICE tourism would be going a long way in dealing with the crisis in the tourism sector.
Baby Mathew who is the Kerala Travel Mart Society president said that the poor infrastructure has impacted the MICE prospects of the state. The shortage of exhibition and conference centres of international standards, poor roads, high taxes and tough competition from other states like Tamil Nadu and Goa were aomg the issues indicated by Uday Samudra’s CEO, Mr. Rajagopal Iyer.
Mr. Iyer said that golf, casinos and water sports were included in the wish list of foreign tourists that would be established at any cost.
The minister was slightly skeptical, however about focusing on the wishes of foreigners. He feels that Kerala should make efforts in creating a unique experience that is indigenous to Kerala. He added that the militancy of trade unions in this state has also played spoilsport for the MICE tourist potential of this region. Alongside it, the liquor ban imposed by the former UDF government had also affected the MICE tourism aptitude of the state.


Tags: , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 EMITT 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 imtm 2018
  • 06 TTF-2018
  • 07 balttour 2018
  • 07 ibtm arabia 2018
  • 08 OTM 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 11 Digital Travel 2018
  • 30 PATA


Get our toolbar!
Review on