Kimpton’s ‘floral vandals’ take to the streets of Amsterdam

Published on : Monday, June 12, 2017

'Floral Vandalism' Campaign Surrounding Launch Of The Kimpton De Witt Hotel In AmsterdamTo mark the arrival of Kimpton De Witt in Amsterdam – Kimpton’s first hotel in Europe and outside the Americas – the in-hotel florist together with team members have taken to the streets to ‘vandalise’ bikes with beautiful flower arrangements.

 

Within hours, hundreds of bikes across Dam Square, Centraal Station and Museumplein, to name a few areas, will be carefully decorated with striking floral designs, bringing a touch of Kimpton’s fun and playful personality to the streets of Amsterdam. Nature and botanicals are key themes for Kimpton De Witt, from the living wall at the entrance and a local Dutch florist ‘Frank’ on site to the indoor courtyard, bird-shaped bedside lights and Pols Potten porcelain gold-dipped parrot statues.

 

Along with flowers, the Kimpton De Witt team will place printed notes by Amsterdam-based illustrator Hyshil Sander on each bicycle that encourage people to post a picture to Instagram along with #dewittamsterdam. Anyone who posts with the hashtag has a chance to receive a personalised gift. As Kimpton is committed to delivering ridiculously personalised experiences, the team will match gifts according to personal preferences. Special treats include an invite to pop in for a free coffee and order of sugar-dusted beignets at Miss Louisa Coffee & Beignets, a cocktail on the house at House Bar or even a free night’s stay.

 

General Manager Mike Robinson says: “We want to surprise our local Amsterdam community with an unexpected ‘Kimpton moment’ that puts a smile on their faces and encourages them to pop in and check out their new neighbour.”

 

Kimpton De Witt opened on 22 May. Set within two original buildings from the Dutch Golden Age in the Palace Quarter neighbourhood, steps away from Amsterdam’s Centraal Station, Kimpton De Witt has 274 guest rooms, including 9 signature suites — many of which have private terraces with a bird’s-eye view of the city. The hotel features Kimpton’s much-loved unique and personal touches with a local slant: guests can pedal away and explore the city on complimentary VanMoof bikes; share an evening drink with the team at the nightly hosted ‘Social Hour’; and feel pampered with luxurious in-room toiletries from Amsterdam-based natural skin care brand Marie-Stella-Maris (also available to purchase in the hotel’s pop-up shop).

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