Published on : Friday, July 28, 2017
The Kuala Lumpur Convention Centre (the Centre) has established the Kuala Lumpur Convention Centre Business Events Alliance (KLCC BEA) in partnership with key business events players and stakeholders in the Kuala Lumpur City Centre (KLCC) precinct. The KLCC BEA is a powerful collective consisting of the Centre, leading hotels, professional event planners, shopping, dining, entertainment and transportation partners strategically located in the heart of the city, at the foot of the iconic PETRONAS Twin Towers and scenic KLCC Park.
The Centre’s General Manager, Alan Pryor, shared, “The alliance presents a compelling business events proposition that provides a seamless and single point of first contact for Meeting Planners and Event Organisers. A private sector initiative, the KLCC BEA allows us to market the fully-integrated city centre offering and create an all-inclusive proposition for meetings and events from a venue, planner, accommodation and entertainment perspective.”
He continued, “This initiative is to stimulate more collaborations and is the right time for us to package the KLCC precinct in a dynamic way to attract more international and regional events to the city, and grow Kuala Lumpur and Malaysia’s business events footprint.”
“Focused on providing a value proposition that will help drive lead generation and conversion, the partners of the alliance have come together to offer a specific set of benefits to Meeting Planners and Event Organisers.” Pryor explained, “We have developed a Benefits Programme which will provide customised value adds from each of the alliance partners.”
“The KLCC BEA partners include the Grand Hyatt Kuala Lumpur, Impiana KLCC Hotel, Mandarin Oriental Hotel Kuala Lumpur, the Marini’s Group, MCI Malaysia, Suria KLCC Shopping Mall and Traders Hotel Kuala Lumpur,” Pryor concluded.