Klook and Merlin Entertainments announce strategic global partnership

Published on : Tuesday, May 28, 2019

Klook, a world leading travel activities and services booking platform, and Merlin Entertainments, a global leader in location-based entertainment based in Great Britain, are pleased to announce today a strategic global partnership. With modern mobile travelers in mind, this collaboration will enhance guest experiences at eight Merlin attractions across Asia through a series of marketing promotions, user experience optimization, data analytics, and information exchange.



“Travelers are more tech-savvy than ever; they do their research before every journey, and are constantly searching for convenient and value-for-money solutions,” said C.S. Soong, General Manager, SEA Region at Klook. “We are confident that this new collaboration with Merlin will provide overall better experiences for travelers who are visiting Merlin’s many attractions.”




Optimizing the user experience for travelers, Klook provides instant confirmation that answers a call for spontaneity and convenience – both before and during trips. Tapping into a growing demand for diverse and unique experiences, Klook offers over 100,000 tours, activities and tickets at more than 270 destinations around the globe. This strategic partnership with Merlin, which operates more than 120 attractions, will add to Klook’s growing pool of convenient, affordable and exciting travel experiences throughout the region.



When it comes to travel destination services, Klook is instrumental in driving customers to its merchant partners, thanks to valuable insights into the region’s market and travel trends. It is a mutually beneficial scenario for both partners and travelers: Partners can tap into the fast-growing Asian traveller market, while travelers are connected with the best experiences a destination has to offer.



“Merlin’s partnership with Klook is an important step in our global strategy. The company is perfectly positioned to help us better engage with travelers in Asia through its industry and consumer insights, rapidly growing consumer base, and convenient mobile platform,” said Susan Ang, Asia Marketing Director, Merlin Midway Asia. “We’re excited to work with Klook, a leader in the region that brings a wealth of insights and expertise to the table.”



The global partnership signals Klook and Merlin’s commitment to collaborate in the following areas:



User experience optimization: Klook users can enjoy exclusive benefits for more seamless access to Merlin’s immersive attractions, including Legoland® Japan in Nagoya, Legoland Discovery Center in Tokyo and Osaka, Busan SEA LIFE Aquarium, SEA LIFE Bangkok Ocean World, and Madame Tussauds in Singapore, Bangkok, and Tokyo.



Marketing collaborations: In 2019, Klook and Merlin will launch a series of marketing initiatives and special promotions that modern mobile travelers will love. More information will be announced throughout the year.



Instant confirmation: With the rise of mobile dependence among travelers and increasing preference to arrange things on-the-go via mobile devices, Klook users can now get their bookings with Merlin attractions instantly confirmed; allowing travelers to instantly book tickets via their mobile devices for a faster, more convenient experience.

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