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Published on : Saturday, November 2, 2013
International tourists continue to pour into Korea. As of September 2013, Korea’s global inbound visitor numbers were up by 9.3 per cent compared to Jan-Sept 2012 and the tourism industry continues to move from strength to strength. Korea with a full range of Korean inbound operators who are raring to do business will be on stand AS550 for traditional tea ceremonies for visitors and even a ‘sand art’ performance at the World Travel Mart (WTM).
Korea Tourism is poised to actively promote ‘sports tourism’ going into 2014 with the opening of a new ‘Taekwondo Park’ in Muju; a facility which will become home to the 200 million global practitioners. However, the park will be a place for all sports fans, athletes and incentive planners because the complex offers a diverse range of facilities. The Incheon Asian Games and the 2018 Winter Olympics in Pyeongchang, further confirm Korea’s status as ‘Asia’s leading sport tourism destination’.
Marketing the theme ‘Recharging your Energy’ takes many forms in our destination, from spas to temple stays and cuisine to hiking offering a unique cultural experience combining to create a truly relaxing holiday. Medical tourism is another strand of Korea’s prowess in health tourism and is forecast to become one of Asia’s biggest medical tourism destinations based on growth in the last five years.
Korean Air, Asiana Airlines and BA continue to flourish through new competition on the route. BA’s direct service from London to Seoul that commenced on the December 2, 2012 has been a successful addition to their route portfolio; so much so, that the airline announced it will increase its service to daily in the summer of 2014.
Korea Tourism Organization London office has been given greater responsibility within the Europe MICE sector. New strategies include strengthening sales calls based on accumulated MICE data; continue to attract the mega international and association conferences but also to woo the small to medium-sized meetings. The incentive travel market will be approached through road shows and sales calls and this will be handled by Korea Tourism’s new partner, Moulden Marketing who has been appointed to promote business events in Korea.