Korea to participate at IBTM World Showcase

Published on : Friday, October 11, 2019

Korea is going to participate at IBTM World 2019, one of the leading global events for the meetings, incentives, conferences and events industry, taking place annually in Barcelona, Spain. This year, the 3-day event will be joined by over 15,000 industry professionals from over 141 countries across the world.



The Korea MICE Bureau will join IBTM World with special programs planned for buyers, as well as cultural events for booth visitors. The attendees will get to discover Korea’s expanded convention support program and meet face-to-face with the Korea MICE Bureau (KMB) and other top Korean business events providers.



The new support program represents Korea’s efforts to make itself a more competitive global event host, and offers a range of subventions, cultural programs, and other add-ons for events that meet certain criteria. IBTM booth visitors will be able to chat about the support program with KMB staff during the exhibition, and in the meantime can read more about it online.

They will also be able to meet with 23 Korea MICE Alliance members, including regional convention bureaus and tourism organizations, as well as many of the nation’s event planners and destination management companies highly experienced in international meetings. In addition, there will be plenty of Korean-style fun to be had through a range of on-site experiential programs, such as a mini bar serving Korean delicacies, Korean calligraphy, an AR (augmented reality) photo zone of Korea’s Unique Venues and a VR (virtual reality) zone featuring Korea’s convention centers.



A division of the Korea Tourism Organization, the Korea MICE Bureau is the official government-sponsored body in charge of promoting the country as a premier event destination. KMB assists global event planners to host successful meetings in Korea and facilitates the many forms of state-sponsored support available for business events.




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