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Published on : Thursday, December 24, 2015
In a recent development, the PyeongChang Organising Committee for the 2018 Olympic & Paralympic Winter Games (POCOG) signed a Memorandum of Understanding (MOU) with the Korea Tourism Organisation (KTO) to establish a partnership with the tourism industry to host the winter Games successfully.
The agreement was signed Tuesday (22 December) at an official ceremony in the POCOG office in Seoul, South Korea, and POCOG President Yang-ho Cho and KTO CEO JUNG Chang-soo were in attendance.
KTO is an organisation affiliated to the Korean Ministry of Culture, Sports and Tourism that is commissioned to promote the country’s tourism industry. Under the agreement, KTO will help promote the Olympics and Paralympics both domestically and abroad as well as strengthen the foundation of the culture and tourism industry showcasing the PyeongChang 2018 Games.
Both organisations have agreed to promote the PyeongChang 2018 Games at key international exhibitions and highly popular Hallyu “Korean wave” performances. They will collaborate on a number of joint projects including inviting international media and travel agencies to visit and discover what host city PyeongChang and the Republic of Korea have to offer. KTO will also co-operate with POCOG’s sponsors to develop tourism products with offerings such as accommodations, culture, cuisine, shopping and more. It will also run a targeted domestic promotional campaign creating a special atmosphere around the excitement of the Games sparking the public’s interest and desire to experience the first Korean Winter Olympics and the wealth of winter sports that the areas offer.
POCOG and KTO successfully co-managed thePyeongChang 2018 Olympic and Paralympic Games at the World Travel Market (WTM) in November 2014 in London, and both organisations will actively collaborate to strengthen their alliances abroad.
Tags: korea tourism